Silver Bells • BeZeek • Black Sun

Marketing
Activation Plan

Haitian Pulse · Signal System
This is not a brand.
This is a system.

Haitian ogan bells ring.
Tanbou drums answer.
The signal spreads.

Activate the System →
Objectives

What the signal
must achieve.

01

Signal Reach

10,000 people feel the call in the first 60 days.

02

State Unlocks

1,200+ users enter the experience and unlock Heart, Fire, or Cosmic.

03

Identity Proof

400+ pieces of merch sold as living proof of their state.

04

Organic Spread

The cycle becomes self-sustaining — users post, others answer.

Target Audience

Who answers
the call.

Core

  • 18–35 creatives, musicians, artists, deep thinkers
  • People who feel the Haitian pulse in their blood or spirit
  • Those tired of loud brands, hungry for real systems
  • Listeners who stay when the bells ring at 80

Psychographic

  • Seek mystery over explanation
  • Love audio-reactive art and ancestral rhythms
  • Want to wear their evolution, not just clothes
  • Share what moves them in the dark
Core Messaging

The signal
in words.

Silver Bells call. Ogan rings through the veil.

BeZeek strikes. Petwo fire in the tanbou.

Black Sun remembers. Ancestral pulse never leaves.

Music is the key. You are the lock.
This is not a brand. This is a system.
Channels & Tactics

Where the
pulse travels.

Instagram / TikTok / X

Short dark videos: 8-second bell rings + visualizer pulse.
Use #SilverBellsCall #BeZeekStrikes #BlackSunRemembers

Spotify / SoundCloud

Haitian Jaspora playlist + "Bell at 80" visualizer. Pin system lore in description.

Email List

"The bells rang for you" — one mysterious email per unlock state.

Collaborations

Haitian artists, drum circles, underground rave DJs, and visual artists who understand the pulse.

30-Day Activation

The sequence.

1
Week 1 — The Call

Tease the bells. Post daily 6-second audio-reactive clips. Drive to site. Let the ogan do the work.

2
Week 2 — The Strike

Introduce BeZeek. Fire-state merch drops. "Did you answer?" — push the challenge.

3
Week 3 — The Remember

Black Sun reveals itself. Cosmic pieces go live. User journey stories surface.

4
Week 4 — The Cycle

Repost user signals. Run "Show your state" contest. Merch bundles. The system feeds itself.

Content Examples

What the posts
sound like.

"Ogan just rang at 80. The screen lit up. You still watching… or are you inside?"

Post with 8-second visualizer clip

"Heart unlocked. Rada flow in the chest. Tag someone who needs the call."

After user enters site

"BeZeek struck. Fire state. Not everyone makes it through — you did."

Fire merch drop post

"Black Sun remembered. Cosmic alignment. The pulse never left — it was waiting."

Cosmic reveal post
Measurement

How we measure
the pulse.

Primary KPIs

  • Site sessions + time on site
  • State unlock completions
  • Merch revenue & units sold
  • Organic shares & user-generated posts

Tools

  • Google Analytics + pixel on site
  • Spotify for Artists (playlist saves)
  • Instagram / TikTok insights
  • Simple email open rates